Ted Heath apparently started it all, though, he added, "one should not suggest that the whole of British industry consists of practices of this kind." Since then, it's proved a durable phrase, no doubt helped by a surfeit of worthy recipients. Most recently in the House of Commons:
"On the “Today” programme on Monday, Sir Clive Thompson said that the company was negotiating a rescue package with Halifax Bank of Scotland in March. At the same time, Farepak was sending out letters to my constituents telling them that they were going to have the best Christmas ever."
In similar vein, from a previous British corporate scandal:
Speaking at BMW's annual press dinner in London, Jim O'Donnell, managing director of BMW (GB), said that the conduct of the five Phoenix directors was "disgusting".
And from the US, a literal example:
A Utah woman has become the latest asset in online gambling outfit GoldenPalace.com's eBay preposterous purchase portfolio after accepting $15,000 dollars to have the casino's name permanently tattooed on her forehead.
My Google search - "unacceptable face of birdwatching" - did not match any documents, though I'm sure I read something the other day...