...the cheese, that is.
Arthur Cunynghame is a former Royal Warrant Holder as cheesemonger to the Queen. In The Cheesemonger's Tales, he explains why most Cheshire cheese these days is crap:
Cheshire is the oldest recorded English cheese. Certainly it was mentioned in the Domesday Book; it is also said to have been one of the Celtic cheeses already made in Britain when the Romans came......
Over the years, Cheshire cheese's popularity increased until it became far and away Britain's most widely eaten cheese in the 19th century, easily outselling Cheddar. So much so that whole 'cheese trains' took the cheese from Cheshire to London......Post war, Cheshire cheese fell out of popularity partly because, being crumbly, it was difficult to pre-pack; partly because a cheese grader called Groves liked thin acidic cheeses, a taste not shared by the public; partly because farmers were slow to start making cheese again as it was far easier to sell their milk as liquid to the Milk Marketing Board; and partly becasue factory production, which took over, produced bland, anonymous cheese, giving all Cheshire cheese an undeserved poor reputation.